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Merchant Warehouse Introduces Bob Cellucci, Vice President of Business Development for Partner Channel at RetailNOW Conference


Company will rely on years of business development experience to cultivate and nurture strategic partnerships for future growth

Merchant Warehouse, a premier provider of merchant accounts and credit card processing solutions, today announces Bob Cellucci as the new vice president of Business Development for the Partner Channel. Cellucci, who brings extensive experience in partner channel sales and business development, will focus on cultivating strategic partnerships within the payment solutions indistry. Cellucci will be in attendance at the RSPA RetailNOW 2011 Conference meeting with existing and future Merchant Warehouse partners. The show is being held July 24-27 in Orlando, Fla.

Cellucci brings over 20 years of experience in partner channel business development roles, having held executive management positions from Paper Thin, ATG and Authoria.

"I am excited to join Merchant Warehouse at this time as the company is growing rapidly and leading the industry through innovation and thought leadership; I am confident my experience will assist Merchant Warehouse as it continues to thrive moving forward," said Cellucci.

"Bob comes to us with a proven record of success. His ability to think creatively and strategically and develop partnerships that will grow the Merchant Warehouse partner channel brings an added level of excitement and expectation," said Henry Helgeson, co-CEO of Merchant Warehouse. "We have seen great success in nurturing partnerships that have allowed our company to strengthn its position within the POS industry. Moving forward we want to push that envelope and we believe Bob will take us in that direction."

Cellucci will be at the Merchant Warehouse booth, No. 207, throughout the RetailNOW Conference, speaking with current partners and introducing the company to future partner prospects.

About Merchant Warehouse

Merchant Warehouse offers secure, award-winning payment processing solutions and merchant account services to merchants and partners nationwide. Since 1998, Merchant Warehouse has helped over 100,000 merchants to securely process all forms of electronic payments. The company continues to lead the industry with groundbreaking technology initiatives: MerchantWARE; BINsmart; and MerchantWARE Mobile. Merchant Warehouse has been named the ETA 2009 ISO of the Year, Business Solutions Best Channel Vendor three years in a row (2009-2011) and is a two-time recipient of the Boston Business Journal Pacesetter Award. Merchant Warehouse co-CEO, Henry Helgeson, was also named Ernst & Young Entrepreneur of the Year 2009 for New England. The company is committed to community and charitable involvement and maintains an A+ rating with the Better Business Bureau. For more information, please visit or follow them on Twitter at Visit their blogs at and


Mike Sullivan

PAN Communications


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